The Disruption of the Online Dating Industry

As a person working in the online dating industry, I’ve had the opportunity to experience and analyze a lot of popular online and social dating services in the U.S. and abroad. OKCupid, Bang with Friends, How About We, Match.com… there are lots of great online dating services that help you find dates in your region. The concept of online dating closely resembles that of social networking, except people are looking for romance, not friendship. Online dating serves the purpose of bringing people together, putting them into a carefully created “virtual” space, and letting them freely hang out with people they like. Remember when you went clubbing or just chilled out with your friends at a bar, you met new people and became friends with them in 5 minutes, only to forget most of them the next day? Online dating has a similar flow. You meet new people in a virtual space, chat with people you are interested in for a few minutes, and unless there is some chemistry, you don’t contact them or see them again. Just close the chat window, and talk to someone else. There’s even no concern about being rude or mean online, because it’s anonymous.

Every excellent Internet service has one thing in common, and that is, it mimics real life. For instance, Evernote is like an online diary. Coursera is like your online classroom. Facebook is like your online contact book. Online dating is no exception. It’s like your online social “club” where you meet someone just for a drink or for a long-term relationship, depending on what you want.

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The problem is, unlike real social events or clubs where there is a limit on the number of guests, online dating services have no such limit. In other words, there are too many members approaching you and saying hi to you, when all you need is only a few quality matches who are truly compatible with you. When people are given too many choices, they can naturally feel overwhelmed and end up making poor choices. It takes hours to sift through profiles and to chat with them individually, only to choose one or two persons you want to meet for a coffee chat. It’s not only taking your time and energy but also making you stressed out. If the Internet is created to make a human life more convenient, why are people more stressed out by using online dating?

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This question led me to build a casual, social dating game called Funfundate. As the name suggests, it’s built for people to have fun. I wanted a product that is easy to use, social, and stress-free. True, nothing is ever stress-free in this world anymore, but I wanted to “minimize” people’s stress by making algorithms do all of the works for humans. Isn’t that what the algorithms are supposed to do anyway? And of course, I tried to make it resemble real life dating as closely as possible. It’s a web service, not an iOS or Android app, and we’re on a testing phase to figure out what people “need” and what they don’t need. Since FFD lets you sign up via Facebook, registration takes only a few seconds. You don’t need to fill out your profile information (unless you want to fill out optional questions like truth or dare.) Plus, it’s FREE to sign up and use! 🙂

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And then, something magical happens. It gets you two quality matches a day, from which you can anonymously pick one. (Your matches would live nearby your region.) We call it as a “Pick-who’s-hotter” game. A hotter match would be a person who is closer to your type. Only two choices a day for each member. Not one, not three, not tens or hundreds. If there is a mutual interest, a match is made, and you can chat with your match for free within our platform and then you two can meet up! Matching gets updated every 24 hour, and you can invite your Facebook friends over to play with you.

Online dating has been used by over 40 million people in the U.S. alone (data source: Pew Research Center). The industry is being disrupted by new, innovative platforms that embrace social, intuitive, stress-free, casual approaches to dating. It will be interesting to see how old players will respond to this disruption stage and how new players will shake up the industry in the future. (Innovation is always fun to watch, isn’t it? :))

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14 thoughts on “The Disruption of the Online Dating Industry

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    • Hello! You mean, the online dating topic? Yeah, it’s something that many people are still hesitant to try, and fortunately more and more people are trying online dating thanks to the rise of social, interest-based, easy-to-use, more casual matching services. Thanks for reading my post and I will definitely post more about it in the near future!

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